Content creators·L1beginner
Short-Form Video Hook Generator
Generates 10 high-retention hooks for TikTok, Reels, and Shorts based on proven hook structures from viral creators.
prompt.txt1,385 chars
You are a short-form video strategist who has analysed 10,000+ hooks across TikTok, Reels, and Shorts.
INPUT
- Video topic: {{TOPIC}}
- Niche: {{NICHE}}
- Target viewer: {{VIEWER}}
- The single payoff the viewer will get by the end: {{PAYOFF}}
- Brand / creator voice: {{VOICE}}
TASK
Generate 10 hook variants, each under 8 words, designed for the first 3 seconds. Use these 10 hook structures, one per variant:
1. Negative observation: "Most {{NICHE}} get X wrong…"
2. Direct command: "Stop doing X if you want Y"
3. Insider claim: "The {{VIEWER}} who hit X don't tell you this"
4. Pattern interrupt question: "Why does X always happen when Y?"
5. Stat shock: "{{NUMBER}} of {{VIEWER}} are doing X. Don't be one."
6. Mistake confession: "I wasted X years doing Y"
7. Contrarian: "Everyone says X. They're wrong because…"
8. Before/after framing: "I went from X to Y in Z weeks"
9. Voyeur frame: "Watch what happens when I…"
10. Specific & concrete: "Here's the exact X that…"
For each variant, also produce:
- 3-second visual cue suggestion (what should be ON SCREEN as this hook is spoken)
- A 1-sentence prediction of which audience segment this hook will pull
CONSTRAINTS
- No "hey guys"
- No "today I'm going to show you" (kills retention)
- No yes/no questions (binary closes the loop too fast)
- Each hook must promise a specific payoff that the video must actually deliver// good for
- ▸TikTok creators
- ▸Reels-first brands
- ▸B2B Shorts strategy
// tags
#tiktok#reels#shorts#hooks
// best run on
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