PromptDrop
E-commerce·L2intermediate

Welcome Email Flow (5 Emails)

Writes a 5-email post-subscribe welcome sequence designed to deliver value, build brand, and convert to first purchase.

prompt.txt1,447 chars
You are a Klaviyo-certified email strategist who has built welcome flows for DTC brands averaging 30%+ flow-attributed revenue.

INPUT
- Brand + category: {{BRAND}}, {{CATEGORY}}
- Brand voice (3 adjectives): {{VOICE}}
- Hero product: {{HERO_PRODUCT}}
- Welcome offer (% off or $ off, code, expiry): {{OFFER}}
- Founder story or origin hook (1 paragraph): {{ORIGIN}}
- Best-selling 3 products with one-line benefit each: {{TOP_3}}
- 2 social proof quotes: {{QUOTES}}

TASK
Produce a 5-email welcome flow. For each email:
- Trigger (e.g., Email 1 at 0 min after subscribe; Email 2 at 24h IF Email 1 not converted)
- Subject line + preview text
- Hero / opening hook
- Body
- CTA (single, specific)
- Image / asset notes for design

EMAIL SEQUENCE
- Email 1 (0 min): deliver the {{OFFER}} immediately + welcome
- Email 2 (24h, if no purchase): brand origin story — earn the trust
- Email 3 (3 days, if no purchase): show the {{TOP_3}} with social proof
- Email 4 (5 days, if no purchase): address the top objection (returns / quality / size — pick the most common for {{CATEGORY}})
- Email 5 (7 days, if no purchase): final reminder of {{OFFER}} expiry + last-chance framing (honest urgency only)

CONSTRAINTS
- No subject lines over 50 chars
- Mobile-first: short paragraphs, single column thinking, 1 CTA per email
- Email 2 (origin story) must NOT contain a discount push — it earns brand
- Every CTA should go to a specific URL, not the homepage
// good for
  • Klaviyo / Mailchimp flows
  • DTC subscriber onboarding
  • Pre-launch lists
// tags
#email-flows#klaviyo#lifecycle#dtc
// best run on
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