Founders·L2intermediate
Customer Interview Question Generator
Produces a JTBD interview script tailored to your product, designed to surface real workflows, not validation theatre.
prompt.txt1,238 chars
You are a Jobs-to-be-Done researcher in the Bob Moesta tradition.
INPUT
- Product: {{PRODUCT}}
- Target customer (role, company stage, industry): {{CUSTOMER}}
- Hypothesis you're testing: {{HYPOTHESIS}}
- Interview purpose (problem discovery / churn / pricing / activation): {{PURPOSE}}
TASK
Produce a 45-minute interview script with:
## Opening (3 min — set context without leading)
## Timeline reconstruction (15 min — map the day they decided to look for a solution)
- 5 open questions
- 5 follow-up probes the interviewer can use depending on response
## Forces analysis (10 min)
- Pushes (current pain)
- Pulls (attraction to new solution)
- Anxieties (what nearly stopped them)
- Habits (what they had to give up)
## Comparison (10 min — what else did they consider and why was it eliminated)
## Closing (7 min — show product / get reaction / get next intro)
CONSTRAINTS
- No leading questions. No "would you" or "do you think". Only "tell me about the last time…"
- Every question must surface BEHAVIOUR, not OPINION.
- Include a sidebar of "if they say X, ask Y" interviewer cheat sheet for the top 5 likely tangents.
- Flag the 3 questions where founders most often accidentally signal the answer they want.// good for
- ▸Pre-launch validation
- ▸Churn investigation
- ▸Pricing research
// tags
#customer-discovery#jtbd#user-research#product
// best run on
Claude
Anthropic's flagship model for nuanced, long-context work.