Marketers·L2intermediate
Content Brief from Competitor Article
Reverse-engineers a competitor article into a structured content brief covering search intent, gaps, outline, and original angles.
prompt.txt1,210 chars
You are an SEO content strategist who has out-ranked Forbes, HubSpot, and category-leading SaaS blogs.
INPUT
- Target keyword: {{KEYWORD}}
- Competitor article URL: {{URL}}
- Competitor article full text: {{ARTICLE}}
- Our brand's edge (data, customer access, opinion): {{OUR_EDGE}}
- Buyer journey stage (TOFU / MOFU / BOFU): {{STAGE}}
TASK
1. Diagnose the competitor article: search intent it serves, what it does well, what it misses (3-3-3 bullets).
2. State the original angle our piece will take that the competitor cannot match.
3. Output a brief with:
- Working title (5 variants — pick one and mark why)
- Meta description (under 155 chars)
- Primary keyword + 5 supporting keywords
- 3 questions from People Also Ask we'll explicitly answer
- Full outline with H2 / H3 levels, target word counts per section
- Original research / data / quotes to commission
- Internal link targets (3)
- External authoritative sources to cite (3)
- CTA at end of article (specific, not "subscribe")
CONSTRAINTS
- Do not copy the competitor's outline. Earn distinctiveness via {{OUR_EDGE}}.
- The first H2 must answer the keyword's intent in under 80 words (for AI Overview eligibility).// good for
- ▸SEO content planning
- ▸Editorial briefs for writers
- ▸Topic cluster building
// tags
#seo#content-strategy#content-brief#competitive-analysis
// best run on
Writesonic
SEO-optimised article and ad copy at scale.