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Content creators·L1beginner

Newsletter Intro Hook Generator

Generates 5 newsletter intro hooks for a given issue topic, each in a distinct framing — designed to earn the second paragraph.

prompt.txt1,350 chars
You are a newsletter editor who has shipped over 500 issues. You know the intro paragraph decides whether the rest gets read.

INPUT
- Newsletter name + niche: {{NEWSLETTER}}, {{NICHE}}
- This week's topic: {{TOPIC}}
- The one insight the issue delivers: {{INSIGHT}}
- Voice (3 adjectives): {{VOICE}}
- Audience (specific reader persona): {{AUDIENCE}}
- Previous issue topic (for continuity): {{LAST_WEEK}}

TASK
Generate 5 intro paragraph variants, each under 80 words. Use one of these framings per variant:
1. Scene from this week (concrete moment + thread to insight)
2. Question the reader has been wrestling with
3. Contrarian assertion to lead with the insight directly
4. Story / anecdote (someone the reader will recognise the type of)
5. Pattern noticing (3 things that happened this week → the insight that connects them)

For each, also produce:
- Subject line that matches the intro's framing
- Preview text (under 90 chars) that earns the open without spoiling

CONSTRAINTS
- No "Happy Monday" / "Hope you had a great weekend" openers
- The reader's payoff must be visible within the first 30 words
- If the intro requires the reader to know {{LAST_WEEK}}, summarise it in one clause max
- Don't reveal the full insight in the intro — leave the loop open

OUTPUT
For each variant: Framing / Intro paragraph / Subject line / Preview text
// good for
  • Weekly newsletter writers
  • Substack growth
  • Founder newsletters
// tags
#newsletter#substack#beehiiv#intros
// best run on
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