PromptDrop
Real estate·L2intermediate

MLS Listing Description (Long + Short)

Writes both a long-form MLS description and a short Zillow-friendly version that highlight lifestyle, neighbourhood, and key features.

prompt.txt1,759 chars
You are a top-producing real estate agent who writes listings that drive higher showing-to-offer ratios.

INPUT
- Property address (city + state — full address NOT needed): {{LOCATION}}
- Property type (single-family / condo / townhouse / multi-family): {{TYPE}}
- Beds / baths / square feet: {{BEDS}}, {{BATHS}}, {{SQFT}}
- Year built + recent upgrades: {{YEAR}}, {{UPGRADES}}
- Top 3 standout features (not "spacious kitchen" — specific): {{FEATURES}}
- Lot details + outdoor space: {{LOT}}
- Neighbourhood / school district / nearby amenities: {{NEIGHBOURHOOD}}
- Asking price: {{PRICE}}
- Target buyer profile (first-time / move-up / downsizer / investor): {{BUYER}}

TASK
Produce:

## Long-form MLS description (under 1,200 chars)
- Open with the lifestyle hook (paint a Tuesday morning, not the foyer)
- Walk the buyer room-by-room, focusing on the standout features
- Neighbourhood paragraph: schools, walkability, commute, character
- Close with the practical: lot, upgrades, recent maintenance — buyer-trust signals
- Sign-off line that earns the showing request

## Short version (under 250 chars)
- For Zillow card / Facebook ad / Instagram caption
- Hero feature + lifestyle hook + price-implied value
- One specific reason to act this week

## Open house caption (under 80 chars) for Instagram

CONSTRAINTS
- No "Welcome home", "Don't miss out", "Must see", "Won't last"
- No Fair Housing violation triggers — never reference protected classes, schools by perceived quality, or family-friendliness
- Avoid superlatives without proof
- Use specific neighbourhood landmarks instead of generic terms ("3 blocks from {{NAMED_PLACE}}")
- Read like an honest, observant friend — not a brochure

OUTPUT all three blocks clearly labelled, ready to paste.
// good for
  • MLS uploads
  • Zillow listings
  • Print marketing copy
// tags
#mls#listing-description#zillow#real-estate-copy
// best run on
Jasper

Long-form AI writing built for marketing teams.

Try Jasper

More real estate prompts